Jobs to be done theory

Jobs-to-be-done Theory


Jobs-to-be-done theory is an interesting innovation process that was made popular by Clayton Christensen (the author of The Innovator's Dilemma). Here's a good video which explains it at high level (the Milkshake video):

This article goes into more in-depth and has some good case studies on how to apply the theory: https://hbr.org/2016/09/know-your-customers-jobs-to-be-done

We should keep it in mind for all the design projects that we'll work on throughout the year.

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